In 2017 Social Marketing @ Griffith co-created and built Leave It and engaged with Redland City Council dog owners through a promotional program to raise awareness for the Leave It program. Within the Leave It pilot a variety of professionals who train dogs in Redland City Council undertook professional training which included a component on wildlife aversion training. The promotional program included an event DogFest supported by a communication program featuring PR, flyers distributed through various local business and community areas, website, mailing list and social media. The Leave It pilot demonstrated that koala aversion could be embedded within dog training programs to help dogs to improve their abilities to avoid koalas.