A Meta-Analytic Comparison of Managerial Ratings and Self-Evaluations

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Jaramillo, Fernando
Carrillat, François A
Locander, William B
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2005
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Abstract

The purpose of this study was to examine the equivalence of self-reports and managerial ratings of salesperson job performance. A meta-analysis showed that the two measures exhibited low convergent validity (mean corrected correlation = 0.19), which indicated that they are not interchangeable. The predictive validity of self-reports and managerial ratings was compared. Managerial ratings had a corrected mean correlation of 0.44 with objective performance, whereas the corrected mean correlation between self-reports and objective measures was 0.34. Further meta-analytic investigations showed that the divergence between self-reports and managerial ratings was attributable to the performance effect. A discussion of the findings and avenues for further research are also provided.

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Journal of Personal Selling & Sales Management

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25

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4

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Marketing

Strategy, management and organisational behaviour

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Jaramillo, F; Carrillat, FA; Locander, WB, A Meta-Analytic Comparison of Managerial Ratings and Self-Evaluations, Journal of Personal Selling & Sales Management, 2005, 25 (4), pp. 315-328

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