Franchisee Personality Traits as Predictors of Franchisee-Franchisor Relationship Strength

Aboriginal and Torres Strait Islander Peoples are advised the Griffith Research Online collection may contain images, voices and names of people who are deceased. Some language and materials may be considered inappropriate, reflecting the views of the period in which it was produced. While this language has been retained to preserve historical context, these are not the views of Griffith University.

Franchisee Personality Traits as Predictors of Franchisee-Franchisor Relationship Strength

Author(s)

Dant, Rajiv
Weaven, Scott
Herington, Carmel

Griffith University Author(s)

Weaven, Scott K.
Dant, Rajiv P.
Herington, Carmel A.

Editor(s)

Tom Brown and Zeynep Gurhan-Canli

Date

2008

Location

Austin, Texas

Conference Title

AMA Winter Marketing Educators' Conference

Publisher link

http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Winter2008/default.aspx

Persistent link to this record

http://hdl.handle.net/10072/36333

Collections

Conference outputs