Exploring the cultural value of kapa haka – the Māori performing arts – using a binomial logit and other travel cost models (Working paper)

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Meade, Richard
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2021
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Abstract

We apply travel cost models to value a particular aspect of Māori culture, specifically, participation at the 2017 Te Matatini national kapa haka (Māori performing arts) festival. We compare the results of naive, and zonal, single site unrestricted count regression models of group visitor demand to attend the festival with the results of a novel restricted binomial logit demand model that is better tailored to our data. While the former models allow visitors to make any number of festival visits, the novel model reflects visitor groups’ binary choice of whether to attend the festival or not. We show that estimated willingness to pay (WTP) for festival access is relatively invariant to specification of the unrestricted models, but is an order of magnitude lower for the restricted model. For the latter, WTP is estimated to be c. NZ$39.67 to NZ$51.56 per visitor group. Estimating other kapa haka use values (including any commercial value), and non-use values like its option, bequest and existence values, is left to future research.

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Welfare economics

Econometric and statistical methods

Te puoro me ngā mahi a te rēhia o te Māori (Māori music and performing arts)

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Meade, R, Exploring the cultural value of kapa haka – the Māori performing arts – using a binomial logit and other travel cost models, 2021

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