Journal of Macromarketing Special Issue: Anti-Consumption Research and Society

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S. W. Lee, Michael
Cherrier, Helene
Belk, Russell
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2013
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Abstract

In this introductory editorial we briefly discuss anti-consumption research and society, the focus of this special issue of the Journal of Macromarketing. We then introduce the four peer reviewed articles and two invited commentaries that comprise the special issue, and conclude with future research opportunities.

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Journal of Macromarketing
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Other Education
Marketing
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Historical studies
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