Engaging alumni: Remaining connected, not just reconnecting
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Gregory, M Sarah-Jane
Cresswell, Sarah
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Melbourne, Australia
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Alumni make invaluable contributions to the university community: not only financially, but also by sharing their experience(s) and their professional networks. Maintaining on-going contact with alumni is a challenge, due to the mutable nature of the alumni network, and because the relationship is often founded to a large extent on requests for contributions. Here we discuss strategies, currently employed or in the process of implementation, intended to address these issues. We seek to remain connected with our graduating students through a combination of student-faculty relationships and social media strategies, from the point of graduation. Furthermore, by providing opportunities aimed at helping our early-career alumni (rather than only seeking contributions from them), we hope to encourage an active alumni network with which our graduates will want to engage.
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Handbook & Proceedings of Students Transitions Achievement Retention & Success (STARS)
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© The author[s] 2019. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author[s].
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Higher education
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Jepps, O; Gregory, M; Cresswell, S, Engaging alumni: Remaining connected, not just reconnecting, Handbook & Proceedings of Students Transitions Achievement Retention & Success (STARS), 2019, pp. 230-231