Destination attractiveness and travel intention: the case of Chinese and Indian students in Queensland, Australia

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Ma, Emily
Hsiao, Aaron
Gao, Jing Jessica
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2018
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Abstract

Destination attractiveness is an important stream of literature. Australia has been recognized as one of the world’s most attractive destinations. This study looked into international students’ perceptions of Australia as an attractive international tourism destination as well as their travel intention. A sample of 252 Chinese and Indian international students participated in the study. Students’ perceived destination attractiveness and how it influenced their travel intention, pleasure of travel and place attachment were investigated. The study also looked into perception differences between Chinese and Indian students using t-test and hierarchical regressions.

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Asia Pacific Journal of Tourism Research

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23

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2

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© 2017 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Asia Pacific Journal of Tourism Research on 11 Dec 2017, available online: https://www.tandfonline.com/doi/10.1080/10941665.2017.1411964

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Tourism

Tourism not elsewhere classified

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