The image of wine has developed into one of a lifestyle product, and correspondingly, there is an increasing trend where wine tourism is viewed as a personalized encounter where travelers can experience culture, lifestyle, and territory. The Barossa Region of South Australia has successfully built its reputation in the international wine industry as one of Australia’s premier grape-growing regions. The Regional Development Australia Barossa organization continues to aim to add value to the region and its economy by assisting industry to expand and innovate. The region has successfully developed collaborative structures, networks, and sharing of information between stakeholders. Value-added services and products together with knowledge development and research resources have further developed the region. The appeal of the field of gastronomy, wine, and tourism to the university sector is evident through government funded research grants between universities, local council and other stakeholders.