Inspiring a generation? Pro-environmental behaviour change and the London 2012 Olympic and Paralympic Games
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Cameron, Sarah
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2013
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Abstract
The London 2012 Olympic and Paralympic Games described their mission to “inspire behaviour change” as one of their “principal ambitions”, captured in the slogan “Inspire a Generation1”. This ambition was twofold, seeking to inspire both participation in sport and pro-environmental behaviour. This article will focus on the latter.
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Environmental Scientist
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22
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1
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Public policy
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Cameron, S, Inspiring a generation? Pro-environmental behaviour change and the London 2012 Olympic and Paralympic Games, Environmental Scientist, 2013, 22 (1), pp. 82-84