Towards the Design of Human-Centred e-Tourism Systems
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Niininen, Outi
Crouch, Geoffrey
March, Roger
Wilkins, Hugh
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Dr Yunus Ali and Ms Maria van Dessel
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Brisbane
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Abstract
Consumer research into Internet usage has typically focussed on areas such as information search behaviour and the technologies that ensure smooth webpage navigation and security of transactions. Little attempt has been made to identify and interpret consumers’ emotional responses to websites, despite the extensive marketing literature into emotions and their impact on consumer behaviour (Machleit and Eroglu, 2000). This paper therefore poses the question: What elements and parts of web pages generate positive and/or negative emotional responses from the viewers? We offer the conceptual foundation for a proposed large-scale research and software development project. The setting for the proposed research is the tourism industry.
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Australian and New Zealand Marketing Academy ANZMAC 2006 Conference
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© The Author(s) 2006. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).