European qualitative research: A celebration of diversity and a cautionary tale

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Cassell, C
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2016
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This contribution aims to highlight the diversity in European qualitative management research as a way of celebrating its ongoing development within Europe. In recognising the strengths that emerge from this diversity in epistemological traditions and methods, attention is drawn to the concerns increasingly expressed by qualitative researchers about growing pressures of standardisation. It is argued that qualitative researchers should take every opportunity to encourage methodological diversity whilst resisting attempts at homogenising the experience and reporting of qualitative management research.

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European Management Journal

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34

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5

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© 2016 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence (http://creativecommons.org/licenses/by-nc-nd/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.

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Information systems

Business systems in context not elsewhere classified

Marketing

Business systems in context

Human resources and industrial relations

Strategy, management and organisational behaviour

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