Many years ago, Freda Adler (1983) sought to explain the full variation of crime rates through the notion of synnomie. Although Adler’s research was incomplete and somewhat flawed, it drew attention to low crime societies as the subject of criminological research. In this article I critically revisit Adler’s ideas in order to encourage a more methodologically rigorous approach to researching low crime societies. The main issues this article addresses are the assumption of ‘low’ crime and the meaning this label entails, the implications of ‘norm cohesion’ and the need for an alternative approach when studying ‘low’ crime. I conclude with implications for criminological research in the hope that this will invite future inquiry into matters that lie outside the traditional criminological gaze.