Attributes of an Effective Marketing Academic: Quantitative Insights from an Australian University

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Author(s)
Morrison, Mark
Heffernan, Troy
Jarratt, Denise
Sweeney, Arthur
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Sweeney, Arthur
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Jim Wiley (Editor)

Date
2004
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Wellington, NZ

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Marketing accountabilities and responsibilities (ANZMAC 2004)

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http://hdl.handle.net/10072/2315
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