There is currently much interest in the recycling of entangled systems, for use in quantum information protocols by sequential observers. In this work, we study the sequential generation of Bell nonlocality via recycling one or both components of two-qubit states. We first give a description of two-valued qubit measurements in terms of measurement bias, strength, and reversibility, and derive useful tradeoff relations between them. Then, we derive one-sided monogamy relations for unbiased observables that strengthen the recent conjecture by Cheng et al. [Phys. Rev. A 104, L060201 (2021)2469-992610.1103/PhysRevA.104.L060201] that if the first pair of observers violate Bell nonlocality then a subsequent independent pair cannot, and give semianalytic results for the best possible monogamy relation. We also extend the construction by Brown and Colbeck [Phys. Rev. Lett. 125, 090401 (2020)PRLTAO0031-900710.1103/PhysRevLett.125.090401] to obtain (i) a broader class of two-qubit states that allow the recycling of one qubit by a given number of observers on one side and (ii) a scheme for generating Bell nonlocality between arbitrarily many independent observers on each side, via the two-sided recycling of multiqubit states. Our results are based on a formalism that is applicable to more general problems in recycling entanglement and hence is expected to aid progress in this field.