Explaining consumers' intention for traceable pork regarding animal disease: The role of food safety concern, risk perception, trust, and habit

Loading...
Thumbnail Image
File version

Version of Record (VoR)

Author(s)
Huy, Duc Dang
Giang, Thanh Tran
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Date
2020
Size
File type(s)
Location
Abstract

Purpose. The aim of this paper is to explain a consumers' intention for traceable food in the context of the African Swine Fever (ASF) outbreak, in order to provide scientific knowledge for the government's intervention to mitigate the perceived risk and to promote the development of traceable food. Methodology. This research employed an extended theory of planned behavior (TPB) model in predicting purchase intention/attitude toward traceable pork. The structural equation analysis (SEM) was used on a sample of 230 students in Vietnam. Findings. The current context of food safety issues, as well as animal disease outbreak, is beneficial to direct consumption toward traceable products. Heterogeneous impacts of trust were confirmed on how consumers perceived risks associated with the ASF outbreak. Consumers' habits of shopping places and looking for the product origin incite the positive attitude toward traceable pork. Food safety concerns also promoted a positive purchase attitude. Originality/Value. The study's objective is first to equip knowledge regarding the consumers' intention toward traceable food under the impact of animal disease, particularly in the context of food safety issues in Vietnam. Extended knowledge promotes tailored policies to regain consumers' confidence and facilitate the development of traceable food.

Journal Title

International Journal of Food Science

Conference Title
Book Title
Edition
Volume

2020

Issue
Thesis Type
Degree Program
School
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement

Copyright © 2020 Huy Duc Dang and Giang Thanh Tran. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Item Access Status
Note
Access the data
Related item(s)
Subject

Public health

Public health nutrition

Animal nutrition

Toxicology (incl. clinical toxicology)

Other agricultural, veterinary and food sciences

Science & Technology

Life Sciences & Biomedicine

Food Science & Technology

Nutrition & Dietetics

PURCHASE INTENTIONS

Persistent link to this record
Citation

Huy, DD; Giang, TT, Explaining consumers' intention for traceable pork regarding animal disease: The role of food safety concern, risk perception, trust, and habit, International Journal of Food Science , 2020, 2020, pp. 8831356

Collections