systems implementation, the authors report on an interpretive case study which explores the adoption and use of an agricultural decision support system (DSS) CottonLOGIC in the Australian cotton industry. The study was informed through the innovation-decision model by Rogers and the technology-in-practice model by Orlikowski using a socio-technical approach. It was found that participants who achieved a high level of implementation success were reflexive and resourceful in adapting the technology to their changing needs, often in ways unanticipated by DSS builders.