This is a project in two parts. The text presented here is the major component. This exegetical document provides the theoretical context for a series of media art works that were produced between 2011 and 2012 in response as much as in parallel to this analysis. The creative work, the online media assemblage Dark Euphoria: Unclassified Media (archived at http://darkeuphoria.info), should be seen in a non-traditional sense – a research-led practice component – contextualised by the broader theoretical narrative. Together, these two components produce a visual communication analysis of historical events, cultural artefacts and media art and the artists who produce them to reveal the nature, attraction and power of the dark euphoric temperament inherent in millennial technoculture. It is important to note however that this is a particular type of exegetical response not a reflective exegesis. This is not an analysis of my practice – the history or technique – rather this is an analysis of the context that informs that practice. Yet this text does include a discussion of several of my key works in relation to specific issues unpacked by the broader thesis and also in relation to the work by other media artists who explore similar territory.