Are sports club members big spenders?: Findings from sport specific analyses in Germany

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Wicker, Pamela
Breuer, Christoph
Pawlowski, Tim
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2010
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This paper analyses the sport expenditures of people who are members of non-profit sports clubs (N = 10,013) in Germany. Adult members, active in 21 sports, were asked about their sport expenditure relating to several defined categories. The results show that members spend an average of ౶10 per year on their chosen sport. Sport specific analyses reveal big differences in expenditure between sports, ranging from badminton (ೳ8) to equestrian (෹02). According to sport-specific regression analyses, personal income, level of performance, and weekly time of participation are the main predictors of sport-specific expenditures. Compared to other studies, these results show that the financial status of members of non-profit sports clubs is very strong.

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Sport Management Review
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13
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3
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Commerce, Management, Tourism and Services not elsewhere classified
Business and Management
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