Adequate knowledge is a vital component of informed decision‐making; however, we do not know what information women value when making decisions about noninvasive prenatal testing (NIPT). The current study aimed to identify women's information needs for decision‐making about NIPT as a first‐tier, non‐contingent test with out‐of‐pocket expense and, in turn, inform best practice by specifying the information that should be prioritized when providing pre‐test counseling to women in a time‐limited scenario or space‐limited decision support tool. We asked women (N = 242) in Australia to indicate the importance of knowing 24 information items when making a decision about NIPT and to choose two information items they would most value. Our findings suggest that women value having complete information when making decisions about NIPT. Information about the accuracy of NIPT and the pros and cons of NIPT compared to other screening and invasive tests were perceived to be most important. The findings of this study can be used to maximize the usefulness of time‐limited discussions or space‐limited decision support tools, but should not be routinely relied upon as a replacement for provision of full and tailored information when feasible.