Business Repurchasing Using the List of Values

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Fenech, Tino
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Carol DeMoranville

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2005
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Muenster, Germany

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Abstract

This research has confirmed the importance of satisfaction and trust in the buying process, particularly for the word of mouth communications about the suppliers. In addition trust and loyalty for a supplier has the greater influence on the business to business (B-2-B) decision maker and buyer.

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The 12th Biennial World Marketing Congress

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