Business Repurchasing Using the List of Values
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Author(s)
Fenech, Tino
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Carol DeMoranville
Date
2005
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Location
Muenster, Germany
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Abstract
This research has confirmed the importance of satisfaction and trust in the buying process, particularly for the word of mouth communications about the suppliers. In addition trust and loyalty for a supplier has the greater influence on the business to business (B-2-B) decision maker and buyer.
Journal Title
Conference Title
The 12th Biennial World Marketing Congress