A decade of progress in tourist experience research: five macro-level trends
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Moyle, Brent
Kralj, Anna
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This manuscript critically assesses progress in tourist experience research. A systematic review of 356 published articles on the tourist experience revealed studies are predominantly guided by the positivist paradigm, psychology-oriented, and survey-based. Quantitative methods dominated by structural equation modelling are prevalent, with advanced methodological approaches emerging, but still in their infancy. Five macro-level trends are articulated to advance discourse on the tourist experience, specifically: an internationalization of authorship; a movement from atheoretical to theoretical; a shift from single to multi-subject view; a trend from correlation analysis to causal inference; and a transformation from behaviourism to cognitivism. This research develops a conceptual model, termed the I-T-A (Issues-Trends-Avenues) framework, to apply the macro-level trends to shape a future research agenda.
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Anatolia
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© 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
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Sociology
Marketing research methodology
Tourism
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Liu, B; Moyle, B; Kralj, A, A decade of progress in tourist experience research: five macro-level trends, Anatolia, 2024