A Zoomable Shopping Browser Using a Graphic-Treemap

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Author(s)
Huang, Mao Lin
Nguyen, Quang Vinh
Vo, Viet Cuong
Wang, Junhu
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Banissi, E

Sarfraz, M

Zhang, JW

Ursyn, A

Jeng, WC

Bannatyne, MWM

Zhang, JJ

San, LH

Huang, ML

Date
2009
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1150048 bytes

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application/pdf

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Tianjin, PEOPLES R CHINA

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Abstract

Effective and efficient navigation and representation of the entire structure of the product catalog is one of the important factors for on-line market. This paper proposes an application using Treemaps visualization to enhance the functionality of online product category. We aim to develop high-quality catalog interfaces in terms of readability, understandability and comprehension by integrating graphics into Treemaps. We applied two types of Treemaps: 1) Slice-and-Dice Treemaps, 2) Squarified Treemaps, into the on-line catalog to address the "small window" problem allowing buyers to overview and navigate large product categories dynamically. We also use a history bar that locates on the top of each category and sub-category to provide a 2.5-dimensional view of contextual information.

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PROCEEDINGS OF THE 2009 SIXTH INTERNATIONAL CONFERENCE ON COMPUTER GRAPHICS, IMAGING AND VISUALIZATION

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© 2009 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.

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Human-computer interaction

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