The Impact of keyword search advertising on consumers' brand awareness, click through and subsequent behavioural intentions
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Author(s)
Al-Khasoneh, Mohammad
Sweeney, Arthur
Sweeney, Arthur
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Sandeep Krishnamurthy and Pedro Isais
Date
2006
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39262 bytes
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application/pdf
Location
Barcelona, Spain
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Proceedings of the IADIS International Conference E-Commerce 2006
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© 2006 IADIS Press. Use hypertext link for access to the publisher's website. This is the author-manuscript version of this paper.