The challenge of keeping experienced franchisees motivated
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Author(s)
Frazer, Lorelle
Merrilees, Bill
Nathan, Greg
Merrilees, Bill
Nathan, Greg
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Ogunmokun, Gabriel; Gabbay, Rony;
Date
2006
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Paris, France
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Academy of World Business, Marketing and Management Development Conference Proceedings: Vol 2 No 1, 2006
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Marketing not elsewhere classified