Realising the opportunities of Chinese tourism: A comparative study

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Ooi, Can Seng
Yang, Chiao Ling
Lean, Garth
Sin, Harng Luh
Cheer, Joseph
Long, Fei
Vorobjovas-Pinta, Oscar
Wang, Ying
Ma, Yue
Dahles, Heidi
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2021
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Abstract

The project compared various strategies by tourism authorities in different Australian states and different countries in managing the Chinese tourist market. In collaboration with experts in different destinations, this study conducted a media survey of five Australian states and three popular Chinese country destinations on how they attract and manage Chinese visitors.

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© 2021 Authors.

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Tourism management

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Ooi, CS; Yang, CL; Lean, G; Sin, HL; Cheer, J; Long, F; Vorobjovas-Pinta, O; Wang, Y; Ma, Y; Dahles, H, Realising the opportunities of Chinese tourism: A comparative study, 2021

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