The Indonesian dairy industry has been viewed by the Indonesian government as an industry that has the potential to improve the welfare of low income and landless farmers through providing them with an additional source of farm income. As well, the government sees the industry as a vehicle for providing opportunities for employment in rural areas. From an economy wide viewpoint, its development is viewed as a way Indonesia might save foreign exchange since a large share of its dairy requirements have to be imported. A variety of measures have been used to assist the industry. This paper investigates one of the measures, the BUSEP scheme or mixing ratio regulation which requires domestic processors to use Indonesian produced milk before imported milk.