A motivational segmentation of youth entertainment seekers: implications for shopping centre marketing
No Thumbnail Available
File version
Author(s)
Sit, Jason
Merrilees, Bill
Grace, Debra
Harrison-Hill, Tracey
Merrilees, Bill
Grace, Debra
Harrison-Hill, Tracey
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Jeffrey E. Lewin
Date
2003
Size
File type(s)
Location
Perth, Western Australia
License
Journal Title
Conference Title
Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment