An agenda to enhance application of impact in social marketing

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Rundle-Thiele, Sharyn
Carins, Julia
Isbanner, Sebastian
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2022
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Abstract

There is increasing emphasis being placed on impact by many governments. Those seeking to create change, and others funding change efforts need understanding of how impact is generated. This conceptual paper aims to advance understanding of impact within social marketing, by developing a definition suited to social marketing and by demonstrating pathways to impact for social marketing programs.

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World Social Marketing Conference
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Social marketing
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Rundle-Thiele, S; Carins, J; Isbanner, S, An agenda to enhance application of impact in social marketing, World Social Marketing Conference, 2022