Causes of franchisee failure: an analysis of franchisor and franchisee perspectives

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Frazer, Lorelle
Winzar, Hume
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Winzar, Hume F.
 Frazer, Lorelle
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Jeffrey E. Lewin

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2003
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Perth

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World Marketing Congress - Marketing Across Borders and Boundaries

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http://hdl.handle.net/10072/10123
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