A meta-analysis on peer-to-peer accommodation adoption
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Weaven, Scott
Ross, Mitchell
Jebarajakirthy, Charles
Surachartkumtonkun, Jiraporn
Maseeh, Haroon Iqbal
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Abstract
Peer-to-peer-accommodation, a sharing economy-based business model, enables using unutilized houses, apartments, and rooms of individuals to provide shared accommodation to tourists and travelers. On account of the importance of peer-to-peer accommodation, many studies have been conducted on factors/stimuli driving peer-to-peer accommodation adoption; however, findings remain inconsistent and fragmented. Accordingly, using the stimulus-organism-response model, this meta-analysis provides generalized findings on determinants driving peer-to-peer accommodation adoption. Our meta-analysis shows that stimuli (service characteristics, psychological aspects, social aspects, and technological aspects) drive the organism (perceived service quality) which in turn drives peer-to-peer accommodation adoption. Further, our moderation analysis shows that the relationship between these stimuli and the organism, and the relationship between the organism and peer-to-peer accommodation adoption, vary depending on four moderators: sample type, country of study, survey administration method, and sample size. Overall, this study contributes to the stimulus-organism-response theory by extending it to the meta-analytical approach and suggesting a new organism for inclusion in the original stimulus-organism-response model. This meta-analysis also contributes to the peer-to-peer accommodation and sharing economy literature and provides practical recommendations for accommodation platform providers and their listed houses to develop marketing strategy and policy.
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Psychology & Marketing
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© 2023 The Authors. Psychology & Marketing published by Wiley Periodicals LLC. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
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Commerce, management, tourism and services
Psychology
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Ashaduzzaman, M; Weaven, S; Ross, M; Jebarajakirthy, C; Surachartkumtonkun, J; Maseeh, HI, A meta‐analysis on peer‐to‐peer accommodation adoption, Psychology & Marketing, 2023