Tourism Rejuvenation in Australia

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Gnoth, J.
Lim, Christine
Toh, R.
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David A. Post
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2003
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Townsville, Australia
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The Travel Balance Approach (TBA) model is premised on the notion that the economic development of a country, in general, and tourism development, in particular, will stimulate four sequential stages (namely, Introductory, Growth, Maturity and Decline stages) of a country’s travel balance. This paper uses an extension of the TBA and longitudinal tourism statistics from Australia to identify the critical factors that propel a country from the Decline stage to a fifth stage of Rejuvenation. These factors include, but are not restricted to, concerted government action with support from the tourism industry to promote the country overseas (particularly with theme years), collaborative efforts from the direct providers and indirect providers of tourism services, competitive airfares, deregulation, and significant, unexpected currency devaluations.

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MODSIM 2003: International Congress on Modelling and Simulation: Proceedings: Volume 3: Socio-Economic Systems
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© 2003 Modellling & Simulation Society of Australia & New Zealand. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
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