The 'Big Easy or the Hard Ask': A case study of service quality in New Orleans hotels

No Thumbnail Available
File version
Author(s)
Chacko, Harsha
Davidson, Michael
Green, Yvette
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Bonnie Knutson
Date
2005
Size
File type(s)
Location
License
Abstract

This paper examines the issue of service quality in one of the top tourism and convention destinations in the United States. It focuses upon the hotel industry, in particular the mid to upscale market segment, using an expert panel approach to identify critical issues in service quality. In an increasingly competitive market for corporate, leisure and convention business, individual hotels and destinations have seen the need to address the issue of service quality as a means of differentiating themselves. The New Orleans market has several characteristics that set it apart from other destinations as is suggested by its colloquial name 'The Big Easy.' This name brings to mind connotations of a laid back and unhurried lifestyle often attributed, in music and verse, to the sultry southern climate of this historic city on the banks of the Mississippi river.

Journal Title
Journal of Hospitality & Leisure Marketing
Conference Title
Book Title
Edition
Volume
13
Issue
3-Apr
Thesis Type
Degree Program
School
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
© 2005 Haworth Press. Please refer to the journal link for access to the definitive, published version.
Item Access Status
Note
Access the data
Related item(s)
Subject
Commercial Services
Marketing
Tourism
Persistent link to this record
Citation
Collections