Antecedents of brand-personality in Australian retailing: an exploratory study
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Author(s)
Merrilees, Bill
Miller, Dale
Miller, Dale
Griffith University Author(s)
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Editor(s)
Sylvie Chetty and Bret Collins
Date
2001
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Auckland, NZ
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Conference Title
Proceedings of The Australian and New Zealand Marketing Academy Conference 1-5 December 2001