Traditionally in toxicological studies time is not studied as quantifiable variable but as a fixed endpoint. The Reduced Life Expectancy (RLE) model which relates exposure time and exposure concentration with lethal toxic effects was tested previously using fish data. In this current paper the effects of exposure time on aquatic toxicity with zooplanktons and various toxicants were evaluated using the RLE model based on ambient exposure concentration. The model was evaluated by plotting lnLT50 against LC50 using toxicity data with zooplanktons from the literature for metal, metalloid and organic compounds. Most of the experimental data sets can be satisfactorily correlated by use of the RLE model, but deviations occurred for some data sets. Those data sets were satisfactorily fitted by a two stage RLE model. This model was based on two phases: one in the peripheral system and other in the central system. Both the single and two stage RLE model support the hypothesis that toxicity is time dependent and decreases in a systematic way with increasing exposure time. A calculated normal life expectancy (NLT) can be obtained from the single stage model and is in accord with reported NLT but those obtained from the two stage RLE model are in excellent agreement.