Ethical consumption practices: Co-production of self-expression and social recognition

Loading...
Thumbnail Image
File version
Author(s)
Cherrier, Hélène
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Date
2007
Size

179844 bytes

File type(s)

application/pdf

Location
License
Abstract

Ethical considerations regularly demand references to the moral climate, which, as a form of grand narrative or regime of truth, provides direction for choices between right and wrong, good and bad, ethical and unethical. Yet from a postmodern perspective, the moral climate has scattered into countless narratives, such that what is good or ethical may no longer be certain everywhere and in every situation. In a postmodern world, no essential grand narrative, regime of truth, or foundational ethical direction exists, because the self has been rendered free and autonomous from traditional values. As an independent agent, the postmodern self confronts a plethora of possibilities. Although the confrontation of multiple narratives appears in radical postmodern theory as saturating and disorienting, this article posits that clear signs of ethical directions within postmodern pluralism remain.

Journal Title

Journal of Consumer Behaviour

Conference Title
Book Title
Edition
Volume

6

Issue

5

Thesis Type
Degree Program
School
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement

© 2007 John Wiley & Sons, Ltd. This is the pre-peer reviewed version of the following article: [Title], Journal of Consumer Behaviour, Vol. 6(5), 2007, pp. 321-335, which has been published in final form at http://dx.doi.org/10.1002/cb.224.

Item Access Status
Note
Access the data
Related item(s)
Subject

Marketing not elsewhere classified

Marketing

Persistent link to this record
Citation
Collections