It could be argued artificial intelligence (AI) is already the indispensable tool of the 21st century. From helping doctors diagnose and treat patients to rapidly advancing new drug discoveries, it’s our trusted partner in so many ways. Now it has found its way into the once exclusively-human domain of love and relationships. With AI-systems as matchmakers, in the coming decades it may become common to date a personalised avatar. This was explored in the 2014 movie “Her”, in which a writer living in near-future Los Angeles develops affection for an AI system. The sci-fi film won an Academy Award for depicting what seemed like a highly unconventional love story. In reality, we’ve already started down this road.