Impact of online convenience on mobile banking adoption intention: A moderated mediation approach
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Shankar, Amit
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Abstract
The purpose of this study to investigate the effect of online convenience dimensions on mobile banking (m-banking) adoption intention using a comprehensive moderated mediation framework. A total of 446 responses from Indian banking users were received using systematic sampling. The covariance-based structural equation modelling and PROCESS macro were used to examine the hypotheses. The results indicated that access convenience, transaction convenience, benefit convenience, and post-benefit convenience have a crucial impact on m-banking adoption intention. The perceived hedonic values and perceived utilitarian values mediate the effects of convenience dimensions on m-banking adoption intention. The study's findings will help banks to identify which dimension/s of online convenience they should focus on over m-banking platforms to enhance adoption intention. As, “Convenience” plays a crucial role in mobile commerce adoption intention. This study attempts to examine how convenience dimensions affect m-banking adoption intention.
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Journal of Retailing and Consumer Services
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58
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Banking, finance and investment
Commercial services
Strategy, management and organisational behaviour
Transportation, logistics and supply chains
Social Sciences
Business
Business & Economics
Convenience
Mobile banking
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Jebarajakirthy, C; Shankar, A, Impact of online convenience on mobile banking adoption intention: A moderated mediation approach, Journal of Retailing and Consumer Services, 2021, 58