Purpose – The purpose of this study is to explore the benefits and drawbacks of visual methods, specifically architectural drawings, for assessing locals’ perceptions of proposed tourism development in a cultural tourism precinct. Design/methodology/approach – To explore the use of visual methods 21 in-depth interviews were conducted with locals working in the tourism industry in Ubud, Bali. During the interviews, respondents were shown a series of architectural drawings depicting a new Western-branded hotel development. Findings – The use of visual methods, specifically architectural drawings to gauge reactions from respondents revealed mixed levels of support for future tourism development. Respondents were supportive of an increase in visitors but were cautious about the nature of new development. Research limitations/implications – Visual research methods should also be considered in an interview setting to supplement traditional questioning techniques. Originality/value – This study provides an outline of how visual methods can either support or detract from qualitative methodologies and allow for a considered design if incorporated into future studies.