The adaptation of The Question in Their Eyes [La pregunta de sus ojos], the first novel by Argentine writer Eduardo Sacheri, originally published by Editorial Galerna in 2005 and made into a movie by Juan Jos頃ampanella in 2009, became the most talked about and successful event in the national film industry in the last few years. This paper investigates the relationship between both discourses, where a special torsion and tension with "the memory" ends up representing the dark, unmentionable side of Argentine society. In particular, it analyses how the film spreads, establishes and conveys certain social imaginaries which seem to contradict an imaginary about the memory that, starting with the two Kirchners' administrations, intends to become prevalent in the country during the first decade of the new millennium.