The Psychology of Sport Event Volunteerism: a Review of Volunteer Motives, Involvement and Behaviour

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Hoye, Russell
Cuskelly, Graham
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Baum, T

Deery, M

Hanlon, C

Lockstone, L

Smith, K

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2009
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Abstract

The reliance of mega sport events, as well as smaller-scale national, regional and local sport events, on volunteers is well documented (ASC, 2000; Cuskelly et al., 2004). Irrespective of the scale (international to local community) of events such as the Olympic, Paralympic and Commonwealth Games or local tournaments, these events utilize the knowledge, skills and expertise of volunteers to officiate at competitions, liaise with visiting teams, support media and security organizations, manage hospitality and catering services, deal with spectators, and provide services for athletes and sponsors before, during and after events. The purpose of this chapter is to explore the psychology of sport event volunteerism, specifically the motives and involvement of event volunteers and behavioural aspects of event volunteering. This chapter seeks to explore the questions of why people volunteer for sport events, the nature and extent of their involvement, and issues surrounding their commitment and retention. The chapter comprises four parts: first, the extent of volunteer involvement in sport events is briefly described; secondly, the existing research on volunteer motives is reviewed; thirdly, specific aspects of volunteer commitment and retention are reviewed; and fourthly, some conclusions are drawn for future research into the psychology of sport event volunteerism.

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People and Work in Events and Conventions: A research perspective

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Human resources management

Sport and leisure management

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