Research Background (including field, context and research question): Australian regional towns have several decades of interaction with the tourism sector, and continuous economic crisis or population losses have contributed to develop further strategies towards this direction. It includes all types of activities related to the services, which are provided for tourists (Habit S.K.; Quora, 2016; Chou, 2013; IGI Global, 2015). Within this broad context, the Cloncurry Regional Council is aware that streetscape and the physical features of their town play a role in retaining population and attracting tourists. The research question concerns the identification of urban design elements that could contribute positively to economic benefits and tourism growth. Research Contribution (including innovation and new knowledge) Our contribution is evidence-based knowledge. Based on a structured analysis to identify environmental, program and development constraints and opportunities in the town, the two-streetscape proposals outline a vision to guide growth and development of the main street. Detailed designs give support for funding applications. Research Significance (evidence of excellence) This document has served as the main support for funding application and, very importantly, received great appraisal from Council and the Mayor. Local participation was also actively sought and thus the community is really aware of the changes that might occur within a 2-year period.