Research Background: This research is within the field of applied art and digital portrait photography in which commissioning agents increasingly require innovative solutions to visual problems across a variety of media including print, digital and broadcast. Convergence culture describes how fans are central to how culture operates. The flow of images, ideas, and narratives, across multiple media channels and the subsequent interactions that occur between consumers, texts and producers demands more active modes of spectatorship (Jenkins, 2014). Research Contribution: My work alters the way in which photographic portraits can be understood by treating them as connective nodes similar to textual hyperlinks. Audiences can interact with a multiplicity of transmedia artefacts including the digital imagery, text, objects and sound. The notion of the photographic portrait as a depiction of a reality, or what Jean Baudrillard called hyperreality, is expanded upon and the viewer experiences digital simulacra as associated realities. This amplifies both the narrative and the definition of digital portrait photography. Research Significance: Commissioned by Bleached Arts Ltd, and in collaboration with Guerrilla Digital, I co-developed and creatively directed the visual identity concept and produced original photographic portraits for the Bleach* Festival 2018 visual identity. The final work had a total print reach of 4,635,963 and an online coverage with a total audience of 37,668. The portraits appeared as key imagery in the following media: 60,000 printed catalogues; 30,000 editions of Blank magazine (cover image) with an additional 25,00 online versions; 32,545 unique users visited the Bleach* Festival website; 13,641 unique users viewed the Facebook page and 5,208 unique users visited the Instagram feed.