Corporate social responsibility and hotel financial performance
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Seetanah, Boopen
Nunkoo, Robin
Gopy-Ramdhany, Narvada
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Abstract
This paper assesses the causal relationship between corporate social responsibility (CSR) activities and corporate financial performance using a sample of 43 hotels for the period 2007–2018. The research employs a dynamic panel vector autoregressive model (PVAR) which brings more analytical insights in the CSR- Financial Performance modeling. The results show that CSR has a positive and significant impact on corporate financial performance and lend support to the theoretical underpinnings with respect to the CSR and financial performance nexus. The results suggest that growth opportunities mediate the relationship between CSR and performance. High-growth hotels will have better opportunities to engage in CSR activities which in turn positively impact on their performance. Practically, our findings suggest that CSR is an important mechanism to improve the efficiency of organizations.
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Journal of Hospitality Marketing & Management
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This publication has been entered as an advanced online version in Griffith Research Online.
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Subject
Commercial services
Marketing
Tourism
Social Sciences
Hospitality, Leisure, Sport & Tourism
Management
Business & Economics
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Babajee, RB; Seetanah, B; Nunkoo, R; Gopy-Ramdhany, N, Corporate social responsibility and hotel financial performance, Journal of Hospitality Marketing & Management, 2021