Purpose: The purpose of this study is to analyze the use of Google Scholar Citations’ profiling platform by library and information science (LIS) scholars in Pakistan.

Design/methodology/approach: Purposive sampling was used to collect Google Scholar Citations profiles between 15 November 2017 and 31 January 2018. Resultant data were analyzed in SPSS Version 21.

Findings: In terms of demographical data, the study results were consistent with previous studies of Pakistani LIS scholars. There were strong correlations between Google Scholar Citations metrics (publications, citations, h-index and i10-index). The results indicate that, compared with a 2011 survey of LIS academics in Pakistan, the overall uptake for this cohort remains relatively low. This cohort is not maximizing the opportunity provided by this specific online profiling system to increase research visibility.

Research limitations/implications: As the study was limited to those Pakistani LIS scholars who already had a profile on ResearchGate, it would be useful to broaden the research to encompass all Pakistani LIS scholars.

Practical implications: The role of the librarian as an adviser in scholarly communication and impact can be extended to support scholars in the adoption of new online platforms for scholarly communication and visibility.

Originality/value: There have been no published research studies on Google Scholar Citations metrics in the context of Pakistani LIS scholars as a whole.