Employee voice on social media — An affordance lens

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Khan, Maria
Mowbray, Paula KK
Wilkinson, Adrian
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2023
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Abstract

Voice mechanisms in organizations provide an opportunity for employees to have a say about their work. As new digital mechanisms, such as social media (SM), are being increasingly adopted by organizations for knowledge sharing, employee engagement and general communication, it is important to consider the extent to which SM may facilitate employee voice. The limited attempts to examine SM and employee voice have mostly focused on identifying the contextual factors that could promote constructive voice on SM. The extant literature does not explore how SM features may (or may not) facilitate all types of voice, such as those which promote employee interests. Adopting an affordance lens, this paper answers the call of voice scholars to explore the potential of SM as a voice mechanism by discussing the perceived value of different SM features for different types of employee voice content. The paper brings together SM and voice literature and explores how different SM affordances may potentially facilitate certain voice content more so over others. In doing so, future directions for research of voice on SM are also discussed.

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International Journal of Management Reviews

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© 2023 The Authors. International Journal of Management Reviews published by British Academy of Management and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivsLicense, which permits use and distribution in any medium,provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.

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Human resources and industrial relations

Banking, finance and investment

Strategy, management and organisational behaviour

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Business

Management

Business & Economics

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Khan, M; Mowbray, PKK; Wilkinson, A, Employee voice on social media — An affordance lens, International Journal of Management Reviews, 2023

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