Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches

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Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches

Author(s)

Voges, Kevin
Pope, Nigel
Brown, Mark

Griffith University Author(s)

Pope, Nigel K.
Voges, Kevin E.
Brown, Mark

Editor(s)

Ruhul A. Sarker, Hussein A. Abbass, Charles S. Newton

Date

2002

Book Title

Heuristic and Optimization for Knowledge Discovery

Persistent link to this record

http://hdl.handle.net/10072/815

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