Asian Destinations: Perspectives on Planning, Management, and Marketing

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Author(s)
Wang, Ying
Shakeela, Aishath
Kwek, Anna
Khoo-Lattimore, Catheryn
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Wang, Ying
Shakeela, Aishath
Kwek, Anna
Khoo-Lattimore, Catheryn
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2018
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Abstract

Tourism in Asia has experienced healthy growth in the last few years and is projected to grow at a rate above the world’s average. While there has been an increasing scholarly interest in Asian tourism activities and development, existing academic knowledge on managing Asian tourism destinations is highly fragmented. A cursory examination of literature suggests three main themes of destination literature: Planning, Management, and Marketing. Accordingly, we organized the chapters into these three core categories. For each of the three themes, we provide a brief evaluation of the current literature with a specific focus on Asian destinations and a summary of chapters addressing the theme. The chapter concludes with a call for further effort into several under-explored research areas.

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Managing Asian Destinations. Perspectives on Asian Tourism
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Tourism
Tourism management
Tourism marketing
Impacts of tourism
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Wang, Y; Shakeela, A; Kwek, A; Khoo-Lattimore, C, Asian Destinations: Perspectives on Planning, Management, and Marketing, Managing Asian Destinations. Perspectives on Asian Tourism, 2018, pp. 3-19
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