An exploratory study of parental social roles of gift giving at Christmas: What motives, strategies, and Intent are reflected in parental gift giving?

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Clarke, Peter
Fenech, Tino
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Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail

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2004
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Gold Coast International Hotel,Queenslan

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Conference Proceedings 2004 Inaugural Academy Of World Business, Marketing and Management Development Conference

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