Strategic responses to institutional pressures for commercialisation: A case study of an English rugby union club.

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Strategic responses to institutional pressures for commercialisation: A case study of an English rugby union club.

Author(s)

O'Brien, Daniel
Slack, Trevor

Griffith University Author(s)

O'Brien, Daniel J.

Editor(s)

Trevor Slack

Date

2004

Book Title

The Commercialisation of Sport

Persistent link to this record

http://hdl.handle.net/10072/451

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