Humans are transforming the coastal and marine tourism environment at an ever-increasing rate. Concurrently, the multiple amenities and natural resources of coastal zones and the reality of population growth contribute to omnipresent tourism user conflicts. This results in social, wicked, and super wicked problems that are value infused, difficult to frame, and seemingly intractable. In response, scientists and other experts are encouraged to engage in use-inspired research. Further, they are advised to reconsider the basic applied science dichotomy and to make policy contributions in the role of the honest broker. Articles from the 8th International Congress on Coastal and Marine Tourism are introduced that deal with tsunami vulnerability (Thailand), wreck diving (Australia/Micronesia), national forest planning (Gulf of Alaska), cruise industry research, aquatic safety (Australia), surfing expansion (South Africa), stakeholder relations (Zanzibar, Tanzania), and kiteboarding (the Netherlands).